Etsy Beginner Guide, Part 4: Creating Awesome Mockups

Your mockups decide whether or not a customer will click your design.

Michiel Schuer
6 min readFeb 8, 2023

This article is part of a series:

In the previous lesson, you learned how to create winning designs, however you shouldn’t just start uploading them. I mean — you can, but it’s not recommended if you want to optimize your shop for as much sales as possible.

Instead, you should create AWESOME mockups (thumbnails) that will be clicked by your customers.

Notice the difference between these mockups below. Which one would you click?

Which thumbnail would you click?

The left one stimulates a feeling of coziness and love, the right one is just a t-shirt.

People are emotional beings, we are MORE LIKELY to click on the left thumbnail, compared



Michiel Schuer

Enthusiastic about learning new things, side-hustles, and translating my personal experiences into motivational stories.